hello there! I'm emily
IT'S SO NICE TO MEET YOU.
Whether you're here for custom cookies to help you celebrate something special or you're ready to make the jump to elevate your own creative business, I can't wait to connect with you!
Trading stability for freedom
I never in a million years thought I would quit my stable job as a high school physics teacher to pursue my cookie side hustle full time, but then COVID hit. Teaching to a screen of black squares on Zoom was sucking the life out of me. Cookie decorating was my creative outlet.
I became determined to find a way to turn my creative side hustle into a sustainable business that could one day allow me to leave my teaching job and have the freedom to travel with my husband and (one day) be home to raise our babies! I started investing in my business and myself. I took courses from people who had already done what I was trying to do, built a community of like minded entrepreneurs, and got comfortable putting myself out there. Two years later, that dream is now my reality.
When you're a one-woman show...
My cookie business grew more than I could have expected during the time I was teaching from home. It was great...until I had to go back to work full time and all of a sudden I had a small business that was flourishing and WAY less time at home to manage it. The burnout was real and I KNEW I couldn't be the only one feeling that way.
I firmly believe that we should be able to do the creative things we love without feeling so burnt out. That's why I dreamed up the idea for Sift, a mobile app that would streamline the administrative side of a creative business and lift some of that burden. I'll be honest though...tackling app development was a HUGE risk...one that I never would have taken on my own. Luckily I have the most supportive husband who said, "let's do it."
Sift is our gift to all of the one woman shows out there who just need a little help finding a seamless workflow!
Get to know me!
I started my cookie business in 2019, but grew up baking with my mom. She made custom cakes and had a bakery